Building a brand is as essential to a business as building character is to a person. As with character, the process involves balancing nature and nurture, reality and perception, planning and improvisation. It requires self-awareness, commitment to growth, and patience. Design/build remodelers have taken the first step by choosing a business model that highlights their creativity, but the process doesn’t stop there—or ever. This month we learn from two remodelers who have built strong, design-centered brands.