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Recent Blog Posts

Five Tiny House Ideas That Work for Big Houses Too

There's something to be said for living small and clutter-free, but most people want the benefits of a tiny house lifestyle without actually having to cram into 250 square feet. Realtor. com's Jennifer Geddes presents five tiny house design tips and tricks that can easily be applied to a regular single family build. 1. Carve out storage in surprising placesTake a tip from tiny houses, where storage space is at a premium, and make use of every square inch. “My husband cut into the stairs to make shelving for our shoes,” says Julie Coraccio, a professional organizer at Reawaken Your Brilliance in Raleigh, NC.

When It Comes to Siding, Looks Are Everything

Beauty may be skin deep, but when it comes to siding, at least, looks are everything. Google search “siding curb appeal” and help yourself to the roughly 1.5 million links on that topic, many leading to real estate agents' pages eager to point this fact out. But here’s the paradox: The people who own the house are usually in the house, looking out, not outside the house looking in.

4 Ways to Exceed Expectations

Many years ago, I began thinking about the subject of exceeding expectations. I would field phone calls from upset clients or listen to team members’ frustrations and I found that most of the time the root of the problem lay in expectations that were set but not met. Because of this dynamic, I began to train, coach, and write about the topic. Over time, I developed the following simple guidelines to help create, and then exceed, expectations.

How to Write a Small-Job Proposal

Some things to keep in mind when preparing a small job “proposal. ” Keep It Simple While Being CompleteI agree that you don’t want to overwhelm the client with too much detail. However, you want to protect yourself and your company from being regarded by the client as not giving them enough detail. Address the EssentialsA good proposal and estimate addresses these questions: What is the problem to be fixed?

Sales Strategies For Custom Builders

The strengths of a home builder’s skill set typically include being adept at assessing risk, entitling land, securing permits, negotiating with finance people, and, of course, managing construction. But selling tends to be the weak link. Sales consultant and author Jeff Shore says that the advice he first gives his builder clients who are looking to improve in this area is to decide what you are.

Are You Doing Enough to Build Your Brand?

Building a brand is as essential to a business as building character is to a person. As with character, the process involves balancing nature and nurture, reality and perception, planning and improvisation. It requires self-awareness, commitment to growth, and patience. Design/build remodelers have taken the first step by choosing a business model that highlights their creativity, but the process doesn’t stop there—or ever. This month we learn from two remodelers who have built strong, design-centered brands.

Do You Want to Be a Contractor or a Construction Business Owner?

Many remodelers launch a company without a business plan or any written goals. If that description fits, and if your business is close to the $1 million in sales threshold, or if you want to grow past that milestone, you’re at an important crossroads. You need to decide whether you will remain a contractor or if you will become a construction business owner. Regardless of your choice, you should develop a plan and commit to following through on it.

10 Tips for Getting More Leads From Home Shows

For most home improvement companies, generating leads and sales at home shows and events is a key part of the marketing plan. Some companies are better at this than others. What sets them apart? It isn’t having the best product. It isn’t a beautiful display. It isn’t giving away swag. Everyone does those things. The most important ingredient in a successful home show is your staff.