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Recent Blog Posts

Are You Missing-Out on These Project Opportunities?

Yale University weather researchers say 2017 is shaping up to be “… among the hottest years of the observational record. ” That’s no surprise to any contractor active with outdoor remodeling projects. With all this talk of summer heat, it makes sense to keep energy efficiency in mind when pitching project quotes. “I think it’s the easiest conversation for a pro to have with a prospective customer.

Home Builder Marketing: Beyond The Business Card

With no model homes to show or an in-house sales team to troll for new business, custom home builders rely on reputation to sell themselves to prospective clients. So their standard marketing tool is the business card, which hopefully gets passed along by a previous client to relatives or friends. But custom builders actually can have much more in their marketing arsenal than merely word of mouth. John Abrams says his clients do the marketing for South Mountain Company, West Tisbury, Mass.

Five Tiny House Ideas That Work for Big Houses Too

There's something to be said for living small and clutter-free, but most people want the benefits of a tiny house lifestyle without actually having to cram into 250 square feet. Realtor. com's Jennifer Geddes presents five tiny house design tips and tricks that can easily be applied to a regular single family build. 1. Carve out storage in surprising placesTake a tip from tiny houses, where storage space is at a premium, and make use of every square inch. “My husband cut into the stairs to make shelving for our shoes,” says Julie Coraccio, a professional organizer at Reawaken Your Brilliance in Raleigh, NC.

When It Comes to Siding, Looks Are Everything

Beauty may be skin deep, but when it comes to siding, at least, looks are everything. Google search “siding curb appeal” and help yourself to the roughly 1.5 million links on that topic, many leading to real estate agents' pages eager to point this fact out. But here’s the paradox: The people who own the house are usually in the house, looking out, not outside the house looking in. What they’re looking at right now is their kitchen, their bathroom, their boring den.

4 Ways to Exceed Expectations

Many years ago, I began thinking about the subject of exceeding expectations. I would field phone calls from upset clients or listen to team members’ frustrations and I found that most of the time the root of the problem lay in expectations that were set but not met. Because of this dynamic, I began to train, coach, and write about the topic. Over time, I developed the following simple guidelines to help create, and then exceed, expectations.

How to Write a Small-Job Proposal

Some things to keep in mind when preparing a small job “proposal. ” Keep It Simple While Being CompleteI agree that you don’t want to overwhelm the client with too much detail. However, you want to protect yourself and your company from being regarded by the client as not giving them enough detail. Address the EssentialsA good proposal and estimate addresses these questions: What is the problem to be fixed?

Sales Strategies For Custom Builders

The strengths of a home builder’s skill set typically include being adept at assessing risk, entitling land, securing permits, negotiating with finance people, and, of course, managing construction. But selling tends to be the weak link. Sales consultant and author Jeff Shore says that the advice he first gives his builder clients who are looking to improve in this area is to decide what you are.