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Recent Blog Posts

Are You Doing Enough to Build Your Brand?

Building a brand is as essential to a business as building character is to a person. As with character, the process involves balancing nature and nurture, reality and perception, planning and improvisation. It requires self-awareness, commitment to growth, and patience. Design/build remodelers have taken the first step by choosing a business model that highlights their creativity, but the process doesn’t stop there—or ever. This month we learn from two remodelers who have built strong, design-centered brands.

Do You Want to Be a Contractor or a Construction Business Owner?

Many remodelers launch a company without a business plan or any written goals. If that description fits, and if your business is close to the $1 million in sales threshold, or if you want to grow past that milestone, you’re at an important crossroads. You need to decide whether you will remain a contractor or if you will become a construction business owner. Regardless of your choice, you should develop a plan and commit to following through on it.

10 Tips for Getting More Leads From Home Shows

For most home improvement companies, generating leads and sales at home shows and events is a key part of the marketing plan. Some companies are better at this than others. What sets them apart? It isn’t having the best product. It isn’t a beautiful display. It isn’t giving away swag. Everyone does those things. The most important ingredient in a successful home show is your staff.